Advertising

Clip Art—Guidelines

Choosing between JPG and EPS images

I
n order to accommodate your advertising and promotional needs, the images on this site are available in JPG and EPS formats. This way, you can Download the type of file you need, depending on what you are producing and the type of printer and program you are using.

JPG
You will be able to use this image format for newsletters and flyers you print in your store or for reference proof copies you may print. With JPG images, you do not need a PostScript printing device to print them. They are compressed and will print quickly, easily and clearly. You do not necessarily need a page layout program; you just need to make sure the program you are using allows for the importation of JPG images. JPG images are functional with presentation software such as PowerPoint. They can be used with both Macintosh and PC computer platforms.

EPS
When you build ads to send to your newspaper or publication, you will need to use the EPS files. If you are going to print anything with an EPS file in it, you must use at least a Level 2 PostScript printer. For the best possible results, you should use page layout software, such as QuarkXPress or Adobe PageMaker, but you can use any program that allows for the importation of EPS files. The EPS files included in this site work with both Macintosh and PC computer platforms.