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Newspaper Advertising—Guidelines Along with newspaper advertising guidelines, this selection has newspaper ads you can Download .These ads are PDF files, which means you cannot make changes to them. However, you can ask your printer, publication or ad production house to customize your ad. Sizes
ICP Logo vs. Dealer Logo The ads from this site will indicate a space for dealer signature. This space does not indicate "fair share." As a dealer, you are encouraged to personalize the ads with photographs of you, other personnel, premises, vehicles and installations to show capabilities. Creating Ads Using elements in the Clip Art sub-section of the Cooling and Heating sections of this site, you can build an ad for your promotion and market. Make sure you use the following typefaces: Headlines: Helvetica Ultra Compressed Subheads: Helvetica Ultra Compressed Text: Berkeley Book For more information on Download ing the elements, see the About This Site in the Cooling or Heating sections. Just remember that you need to get written approval from your distributor before using any ads you change or build. Co-op Reimbursement Check with your distributor for co-op reimbursement. |