TV Advertising—Guidelines

The blending of sound, movement and emotion makes TV a medium with enormous impact. In addition to TV advertising guidelines, this section has customizable TV ads to promote your products to your market.

The ads are available to you in three ways.
1. Ad Scripts: Print scripts from this Web site or Download them to your computer.
2. Recorded Spots: Click and play the spots as they will be seen by your customers. To do this, you will need QuickTime software. For more information, see the QuickTime section of this introduction.
3. Tapes: Order TV quality tapes with the order form available in this section.

Order Forms
The Radio/TV order form in this section allows you to order TV tapes that can be customized by your local TV station. To submit an order form, print the form from this Web site (go to the File menu and select Print). Complete the form, then fax or mail it to your distributor.

When you order TV commercials, you will get one tape with all the available spots. Television tapes are available only to distributors through the International Comfort Products Literature Coordinator. For convenience, a distributor may specify dealers or TV stations as "SHIP TO" locations.

Any changes to Ad Planner television commercials must have prior approval from your distributor, who also has information on co-op reimbursement.

Format
Your TV commercials are produced with a 5-second blank insert area for your own tagging, which your local TV station can help produce.

The commercials are available in VHS, 3/4" or 1" formats, one of which will be preferred by your local station. Before ordering tapes, check with your station representative for the correct format.

Sample Tags
This list of dealer tags will help you customize your TV ads. Just substitute your name and phone number, and have a local announcer record it.

HELP
Call (dealer name) at (dealer phone number) for details on HELP.

Full System
For a free estimate, call (dealer name) at (dealer phone number).

Heat Pump
For a free estimate, call (dealer name) at (dealer phone number).

Air Conditioner
For a free estimate, call (dealer name) at (dealer phone number).

Furnace
For a free estimate, call (dealer name) at (dealer phone number).

QuickTime
With QuickTime 4 or later, you'll be able to view the TV spots available on this site.

Windows 95/98 users:

To see if you have the required version of QuickTime, a system extension that processes video, check the Program Files Folder on your PC. If you do not, you can install it from the link at this site.

To install QuickTime for Windows, click the QuickTime button in the Cooling or Heating Season sections. This links to the Apple site where you can complete the form and choose your operating system. Then click Download QuickTime.

IMPORTANT NOTE: If you do have an older version of QuickTime, you will first need to uninstall older versions/components of QuickTime that may be on your computer.

To uninstall the software:
1. Select the Start menu.
2. Select Settings.
3. Select Control Panel.
4. Select Add/Remove Programs.
5. Select QuickTime.
6. Click Add/Remove, then click Yes.

Once this is done, you can Download QuickTime 4.

Macintosh users:

To see if you have the required version of QuickTime, a system extension that processes video, check the Extensions Folder on your Mac.

To install QuickTime, click the QuickTime button in the Cooling or Heating Season sections. This links to the Apple site where you can complete the form and choose your operating system. Then click Download QuickTime.